Bread and Circuses
Its fascinating to comb through what people are searching as we can summarize what many folks are interested in and topics on people’s mind.
Using data complied by Visual Capitalist’s in the infographic below, one can visualize the top trending search terms from global and U.S. data in the last 20 years.
The key themes that is evident over the last two decades of Google searches are that:
① People Love Sports
Over the last 20 years, sports have remained a continuous trend.
② The Emergence of Celebrity 2.0
Over time, you can also see a transition from the conventional celebrity to celebrity 2.0, also known as the social media celebrity.
In 2014, Meme emerged as a top trending category.
This transition nods to a larger shift in media, as digital has gradually overtaken traditional media as the dominant form of entertainment.
③ Natural Disasters are Top of Mind
Natural Disasters are a key trend throughout this data set as well.
It is interesting to note that there has been a cultural shift towards existentialism, narcissism and escapism in general. Of course, this isn't surprising to readers of Khaki & Leathers.
We will continue and strive to be part of the anomaly that focuses on ideas, policies, history and innovation while others eat cake.
ONWARDS!
- Ope